A Digital Marketing Agency may be the missing piece for you to build an unstoppable marketing strategy, or it may be the extra boost to grow your business to the next level.

 

How?

 

The main goal of Digital Marketing is to target, reach out to, and build relationships with customers online, across a broad range of channels, with the aim of getting them to remember your brand and purchase from you in the future. ‘The truth is, most of your customers are not ready to buy – marketing is there for when they do decide to buy, you will be at the top of their minds’.

The results of Digital Marketing are dramatic. Blogging alone can help brands bring in 67% more leads compared to those that never post. SEO also boasts a conversion rate of 14.6%, which is dramatically higher than the 1.7% conversion rate that traditional outbound methods deliver.

 

A Digital Marketing Agency will mainly consist of the following tactics:

• Content marketing
• SEO (Search Engine Optimisation)
• Google Ads/ PPC
• Social Media Marketing
• Email Marketing
• Video Marketing

 

Companies work with Digital Marketing Agencies because of their expertise in Online Marketing. Agencies know the latest trends, best practices, and best tools and strategies that are needed for Digital Marketing success.

 

Here is what to expect when working with a Digital Marketing Agency:

• An increase in organic traffic to your landing page

Marketing professionals at Digital Marketing Agencies know the ins and outs of inbound marketing, customer journeys, and search engine search algorithms. When you work with a Digital Marketing Agency, organic traffic (traffic from people who find your website online via a search engine search) to your website will increase. Your website will attract more leads with lower costs. These leads will also be better quality leads that will increase the probability of them making a purchase. 

• Leads generated

Given that the agency you decide to partner up with will know your business aims and objectives, your sales funnel, and your intended audiences, they will also be knowledgeable in various inbound marketing tactics such as content marketing, social media marketing, web design, and search engine optimization. When working with a Digital Marketing Agency, you’ll be able to get the right message delivered through the right online medium, at the right time to each lead within your sales funnel. 

• Wider brand reach

When deciding on a Digital Marketing Agency, you will most likely base your decision on their skills and knowledge. You should be able to have confidence that your website will get better visibility from keyword research and buyer persona development done through the agency. If you employ a Digital Marketing Agency to undertake your Social Media Marketing, your brand will also gain an additional online presence on various Social Media Platforms. 

• Improvement within your marketing strategy

Effectively, a Digital Marketing Agency is an extension of the marketing team. We bring the skills and expertise your department may be deficient in without the extra cost of hiring someone full-time and having to train them. What your internal marketing department lacks in knowledge regarding Digital Marketing, your Digital Marketing Agency partner will make up for. 

 

Pro tip: Before you partner up with a Digital Marketing Agency, make sure you know who you will be working with…