Having a C.V. is crucial nowadays when trying to secure a job. It allows you to summarise your education, skills, and relevant work experience, enabling you to successfully present your abilities to potential employers. There are many websites available that can help you with your CV template; however, you must tailor your CV to suit the role you are applying for.
A great marketing resume should be well-written, neatly formatted, and have an appropriate length-to-experience ratio. It should contain details of your employment and education, as well as your unique value proposition. A top tip regarding this would be to look at the job description, analyse its requirements, and address each bullet point to demonstrate how you can meet its expectations.
The length of your CV should not exceed two pages. Recruiters may find it challenging to read and retain information if it is too long. If you think your CV is too lengthy, consider these bullet points to help you shorten it:
• Are all the bullet points on my resume relevant to the job description?
• Does my summary paragraph (if applicable) communicate actionable skills?
• Could my summary be shorter and communicate the same information?
• Is there any redundant information on my resume?
• Can I remove any bullet points and mention this information in a cover letter?
• Can I remove any bullet points and mention this information in an interview?
If you are applying for a marketing job, follow these steps:
1. Find a marketing CV template. It is much easier and more effective than starting from scratch – essentially, you are just filling in the blank spaces!
2. Identify the recipient of your CV. In marketing, it is crucial to define your target audience. The same logic applies when applying for a job. If you know who will read it and what’s important to them, you can shape your message accordingly. Consider the type of job and company you’re hoping to work for and highlight the relevant skills, experience, and keywords.
3. Showcase what makes you special. You possess a unique blend of skills, characteristics, and experiences that set you apart. Highlight any participation in events, interesting work experiences, strengths such as data analysis or problem-solving, and any other compelling aspects. Your goal is to be memorable and stand out from other applicants.
To a large extent, your value proposition depends on the type of positions and companies you’re targeting. Different companies often look for completely different skill sets, as do companies in different industries. Tailor your CV accordingly.
1. Develop your messaging strategy. Determine the best structure for your resume to highlight your value proposition. Identify keywords your ideal employer might be looking for. Provide real-world examples of your value proposition in action. Consider the layout and design to reinforce your message. Make these decisions before you start writing, keeping your target audience in mind.
2. Ensure your CV will be seen. When applying for a job, especially without direct contact with the company, you often need to apply online, uploading your CV through an applicant tracking system. Incorporate relevant keywords seamlessly throughout your CV, including names of social media sites, analytics or CRM systems, and software programs or SaaS systems. List technical skills in a dedicated section at the bottom for easy identification.
Having a standout marketing CV will strengthen your position in the job market. Check our careers page for available vacancies within Fortunate Media; your dream role could be waiting for you!
